Passion for strategic storytelling and impactful execution.
I am a dedicated, innovative, and passionate marketer known for my ability to craft comprehensive strategies and seamlessly execute them across diverse teams and stakeholders.
With a strong emphasis on communication, I excel in articulating complex ideas that sway decision-making processes.
My approach is deeply customer-focused, allowing me to weave compelling narratives that resonate with audiences.
I bring extensive experience in leading product and brand campaigns from inception through to measurable results.
I thrive on navigating and pioneering new territories, drawing energy from the challenges of innovation and growth.
FEATURED PROJECT
Product Launch
MY25 Full-size RANGER Lineup
Taking Polaris’ multibillion-dollar flagship product to market and increasing Leads 47% YOY in the first month.
SELECT PROJECTS
Product Launch
MY25 2-up Sportsman 570 Lineup
Bringing Polaris’ 2-up ATVs to market and tapping into latent demand to drive 3 months of forecast in 24 hours.
Product Launch
MY24 RANGER XD 1500
Launching a new, supremely capable vehicle and creating a new class in off road.
Lifestyle Campaign
See You Tomorrow Campaign
Reconnecting Polaris with their Utility audience to improve the emotional connections to the brand.
Product Launch
Tac-O Seasoning
Getting Dan-O’s 8th seasoning blend into a massive market opportunity with their second best launch ever.
Experiential
Dan-O’s Flavor Dive at Natural Products Expo West
Showing up as the most fun brand in food and driving leads with all targeted major Retailers.
Brand Campaign / Product Launch
See How Far Your Hands Will Take You Platform + KNIPEXTEND Launch
A two year journey to define and bring to life the KNIPEX brand in North America, launched alongside a 150+ SKU product.
Shopper Marketing
2024 Kroger Spring Resets Campaign
Creating 147 assets to develop Dan-O’s multi-channel Shopper marketing effort.
Product Positioning
RIDE COMMAND Technology Positioning
Making Polaris’ proprietary software more meaningful to their audiences with 6 nuanced value propositions + messaging matrices, 4 videos, and 37 graphics.