Lifestyle Campaign

See You Tomorrow Campaign

Polaris research showed that core brand metrics had been softening over a few years. To continue growing, bolstering buyers emotional connection to the brand was imperative by demonstrating our shared values and commitment to community to improve “Brand for Me” and “Brand Favorability” scores.

We set-out to create a lifestyle campaign for our audience of 6.3M Landowners, 5.3M Hunters, and 420k Farmers/Ranchers.

Our audience segments choose a life of independence, charting their own course to success. They’d also admit that this can be a lonely path to take.

But, a reliable vehicle means you’re never alone.

The value in a vehicle is that it enhances freedom and provides a unique type of companionship. So, what if we started positioning Polaris Utility vehicles as a partner instead of a tool?

Unifying Insight

See You Tomorrow Campaign Idea

Owning a farm, ranch, a place to hunt, or even just a few acres is an investment – in values, traditions, ways of working, and most of all, independence.

But being independent doesn’t mean you have to be out there alone. Your family, friends, neighbors, and community are there to help you get it all done – just as you’re there to support them. Day-in and day-out, no questions asked.

So too, you rely on vehicles that make solutions possible. They become partners — in both the labor at hand, and the leisure at the end of it all.

As sure as a new day means new work, your Polaris machine will be there, like a good buddy who always has your back.

Messaging Strategy

To provide a clear guide for creative messaging (now and in the future), we laid out the direction to address each audiences unique needs and what unites them.