Product Launch
MY24 RANGER XD 1500
For a several years, Polaris was quietly working to push the envelope, secretly developing the RANGER XD 1500, a new class of “Extreme Duty” off-road vehicles.
This three-quarter-ton RANGER sets a new bar in capability and comfort.
This product launch was our opportunity to gain attention, boost Polaris’ credibility, and reclaim market share.
Launching the RANGER XD 1500.
A 2-location, 4-day shoot provided the photography assets to support the vehicle launch.
Pre-Launch - Social Teasers
Launch - Photography Library (132 Images)
Launch - CGI Library Assets
Launch - Quick Start Guide, Launch Playbook & Pocketbook Guide
8-page Launch Playbook (Consumer)
8-page Launch Playbook (Sales)
24-page Pocketbook Guide (Corporate)
Extreme Duty Class Overview
Vehicle Sell Sheet
SteelDrive Transmission Overview
RIDECOMMAND+ Overview
