Experiential

Dan-O’s Flavor Dive at Natural Products Expo West

Dan-O’s wanted to elevate their trade show presence and deliver on their ambition to be the most fun brand in food. Natural Products Expo West (or just Expo West) was our opportunity to show guests a good time, show off our new products, and show buyers we inspire the world to cook up a whole lotta fun!

Each year, Expo West attracts over 65,000 attendees and decision makers from many major retailers like CostCo, Whole Foods, and Albertsons.

The origin of Dan-O's seasoning is as robust as its flavor, so we used the booth to share their small batch beginnings and recreate where it all started. A dive bar.

Experience Design

The booth was the bedrock of the experience and from here we sampled product, hosted a daily 6-hour happy hour, and offered pull tabs + karaoke. All to make the brand standout and leave a lasting impression.

Recap Video

Booth Design

Happy Hour

Pull Tabs

Karaoke

Results

6,500 Booth Visitors

65,000 Impressions

16 Sales Leads

This included multiple CostCo, Whole Foods, and Albertsons buyers to gain retailer inclusion+ expanded regional distribution. Plus a number of Specialty Stores.

Bonus! On-site Collaboration with other fast-growing CGP Brands like Poppi.